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Sarah Donawerth is a freelance artist whose passion for art is apparent in the various aspects she explores which include knitting, crochet, jewelry making and paper crafts. Her work has been featured in some of the top art and craft magazines including Bella Grace, Jewelry Affaire, Belle Armoire Jewelry, and more. Apart from more traditional forms of fine art, Sarah has great experience in the field of digital media marketing and content writing as a freelance blogger. Her experience in several firms and start-ups in different job roles serves to diversify her experience and wealth of knowledge. Uniting her love for art with marketing skills, she has worked as a Social Media Manager & Designer at Stampington & Co, the largest publisher of niche magazines in the art & craft industry. Her previous roles as a Marketing Manager and Content Manager lend her insight into how effective marketing performs on social platforms. As someone who understands both, the perspective of an artist seeking an audience on social media as well as the mindset of marketing companies, she is sure to have a well-rounded understanding of the two-sided coin that is the ‘Attention trap’. Sarah Donawerth is a freelance artist whose passion for art is apparent in the various aspects she explores which include knitting, crochet, jewelry making and paper crafts. Her work has been featured in some of the top art and craft magazines including Bella Grace, Jewelry Affaire, Belle Armoire Jewelry, and more. Apart from more traditional forms of fine art, Sarah has great experience in the field of digital media marketing and content writing as a freelance blogger. Her experience in several firms and start-ups in different job roles serves to diversify her experience and wealth of knowledge. Uniting her love for art with marketing skills, she has worked as a Social Media Manager & Designer at Stampington & Co, the largest publisher of niche magazines in the art & craft industry. Her previous roles as a Marketing Manager and Content Manager lend her insight into how effective marketing performs on social platforms. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx