Telling Stories That Stand Out скачать в хорошем качестве

Telling Stories That Stand Out

Thousands of press releases are issued each week. Hundreds of media pitches are sent each day. The trouble is - a lot of them sound the same. Communications have become formulaic. And AI has only made the problem worse. How can PR and communications professionals learn to build compelling, engaging stories that don't sound like everyone else? My guest, Lou Covey, has had a long career in communications, working as a journalist, an in-house corporate communicator, and in the agency world. He’s currently editor of Cyber Protection Magazine, and offers media training to executives who want to hone their messaging and presentation skills. Join us Oct. 22 at noon ET as we chat about what public relations pros should know about standing out from a journalist’s point of view.