Managing a Social Media Crisis: How PR & Social Media Teams Can Work Together скачать в хорошем качестве

Managing a Social Media Crisis: How PR & Social Media Teams Can Work Together

Social media is a valuable part of a company’s marketing program – but it can sometimes take a turn we may not have anticipated 😳. What happens when your brand finds itself in the midst of a crisis created by a social media post? Well, first, you probably panic. 😱 Then, you might turn to your social media or PR team for help. How can a company best manage a crisis created when a customer complaint goes viral? My guest Brooke Sellas, consultant, author, speaker and expert in digital customer care, will be with me on the next episode of PR Explored to talk about what to do – and what NOT to do – if a social media crisis befalls your brand. Join us live Dec. 4 at noon ET live on YouTube or LinkedIn. Bring YOUR questions. Or catch the replay anytime.