Built Brands That Win ft. Marketing Smarty Pants | Hole In The Wall Business Podcast Episode 151 скачать в хорошем качестве

Built Brands That Win ft. Marketing Smarty Pants | Hole In The Wall Business Podcast Episode 151

Welcome to The Hole in the Wall Business Podcast with Bill and James. In Episode 151, we sit down with Trish Murphy, founder of Marketing Smarty Pants and longtime outsourced CMO for Hole in the Wall Drywall Repair. Trish shares how she helps businesses clarify their message, refine their branding, and manage their marketing to consistently bring in more leads, revenue, and loyal customers. We cover: What marketing management really means How messaging shapes customer experience Training staff to deliver a brand, not just a service The role of community and networking in marketing success Lessons from 7+ years of partnership with Hole in the Wall If you’ve ever struggled with marketing overwhelm, unclear messaging, or inconsistent branding, this episode will give you clarity and action steps. Join our Facebook group at   / hiwpodcast   Learn more about franchising at www.HoleintheWallFranchising.com Explore our services at www.HoleintheWall.com 00:00 – Welcome & Episode Intro 00:30 – Guest Intro: Trish Murphy of Marketing Smarty Pants 01:00 – What does a marketing manager actually do? 02:50 – Building a brand from messaging to training 04:15 – From social media management to full brand strategy 07:00 – The outsourced CMO model explained 10:30 – How customer perception defines your brand 14:00 – Turning staff into brand ambassadors 17:30 – Common marketing mistakes business owners make 21:00 – Why consistency matters more than tactics 25:30 – Real examples from Hole in the Wall partnership 30:00 – Marketing tips for franchisees and small businesses 34:00 – Lessons from BNI, networking, and community marketing 38:30 – How Trish balances strategy with execution 42:00 – The future of Marketing Smarty Pants 46:00 – Closing thoughts and key takeaways #holeinthewall #businesspodcastservices #businessgrowth #franchiseopportunities #franchisegrowth #homeservicespodcast #holeinthewallbusinesspodcast