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Welcome to Episode 153 of The Hole in the Wall Business Podcast! In this episode, hosts Bill DeMent and James Groves sit down with Tony Busby and Steve Gensolin of Roof Roof. They share their story of building a company that puts the customer over the insurance carriers. Roof Roof is a brand new concept that will change how Florida Homeowner engage with the insurance companies. This is a must-listen for small business owners and anyone curious about what it really takes to grow a brand in the trades. Join our Facebook group: / hiwpodcast Learn more about franchising opportunities with Hole In The Wall: https://www.HoleintheWallFranchising.com Visit Hole in the Wall Drywall Repair: https://holeinthewall.com Chapters 00:00 – Intro & housekeeping 00:27 – Guest introductions 02:30 – Origin story & background 02:28 – Pricing challenges in trades 02:50 – Sales and trust in service businesses 03:00 – Commercial projects and partnerships 05:13 – Lessons learned from the field 07:52 – Advice for business owners 16:17 – Lead generation & marketing strategies 18:02 – Looking ahead & future goals 24:08 – Scaling crews while maintaining quality 60:36 – Wrap up & final thoughts #holeinthewall #TradesPodcast #servicebusinessgrowth #entrepreneurship #smallbusinessgrowth #HoleInTheWallPodcast #homeservicespodcast