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In Episode 150, we dive into the strategies, mindset, and actions that turn your business into the go-to brand in your market. From building trust and authority to delivering a consistent client experience, you’ll learn exactly how to position your business so customers think of YOU first every single time. We discuss: The difference between a recognizable brand and a “go-to” brand Building and protecting trust with your customers Consistency as a growth multiplier Creating a brand experience that turns customers into raving fans Standing out in crowded markets without cutting prices Whether you’re running a franchise, a home service business, or a local shop, these principles can will you dominate your industry. Subscribe for more: / @holeinthewallpodcast 🌐 Learn more about franchising with Hole in the Wall at https://www.holeinthewallfranchising.com Join the Facebook group and keep the conversation going: / hiwpodcast Chapters: 00:00 – Intro: Why “Go-To” Brands Win 02:15 – What Makes a Brand Stand Out 07:05 – The Role of Trust in Branding 11:40 – Consistency: The Key to Recognition 16:20 – Avoiding the Price-Only Trap 21:15 – Building Authority in Your Niche 26:00 – Delivering a Signature Customer Experience 31:45 – Real Examples of “Go-To” Brands 37:10 – Applying This to Home Services 42:50 – Branding Pitfalls to Avoid 47:35 – How to Maintain Momentum as a Brand 53:00 – Final Thoughts & Takeaways #homeservicespodcast #holeinthewall #holeinthewallbusinesspodcast #franchiseopportunities #franchisegrowth #franchisesuccess