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Ryan Groth joined us to chat with us about contractor sales in this interview-style episode! Ryan talks about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He tells us about the shortfalls most contracting companies have in their sales culture, how to identify those shortfalls, and finishes off the episode with some sales tips that you can start to apply to your business. This episode is jam-packed with useful sales tips! Check out his lesson below and let us know your thoughts in the comments section! 0:00 - Intro 1:01 - Who is Ryan Groth? 3:40 - The Sales Transformation Group 5:22 - Shortfalls in sales 10:32 - Identifying shortfalls 13:53 - Commercial vs. Residential 21:18 - Sales Tips 26:20 - Leadership ------------------ Welcome to our channel! We're a team of experienced, passionate contractor marketers and the driving force behind the growth of North America's most innovative home improvement businesses. With our proven track record of helping contractors achieve measurable growth aside, we recognize that marketing is only one leg of your journey on the road to industry domination. We decided to seek out the brightest minds in the home improvement industry and have them share their secrets - and our YouTube channel was born! Join us as we learn from those who know exactly what it takes to go from an underdog to a big-league legend. Don't forget to subscribe and hit that notification bell to be the first to see our latest content. Thanks for being here! ------------------ View the complete content library: https://www.webrunnermedia.com/blog Get help with your contractor marketing: https://webrunnermedia.com/demo Follow us on Facebook: / webrunnermedia Take a look behind the scenes on Instagram: / webrunnermedia Connect with us on LinkedIn: / webrunner-media-group