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Going AI Native is not a tech upgrade. It is a business model shift. AI native organizations are not layering AI onto legacy systems. They are architecting products, services, and operations with AI embedded at every level. That distinction is where competitive advantage is being built. *What “AI native” really means* Not AI as a feature, but AI as the foundation Systems where components use AI with and among each other, not bolted-on tools Data-driven, knowledge-based ecosystems replacing static, rules-based logic Fewer legacy constraints, more adaptability, intelligence, and scale 👉 To read this as a blog: (coming soon) Ericsson describes this as the only approach that avoids compromise and unlocks full system intelligence. *Why the market is paying attention* 47% of AI-native companies** have reached critical scale and market fit vs 13% of AI-enabled peers, according to Iconiq Capital Nearly *80% of AI-native builders* are investing in agentic workflows, systems that take multi-step actions on behalf of users Deloitte reports *78% of tech leaders* expect transformational AI agent integration within five years But reality check from Menlo Ventures: most “agents” today are still structured copilots. The infrastructure race, departmental AI tools, and on-device compute are the real near-term battlegrounds. *Two paths to becoming AI native* 1. Direct impact: Transform the offering** Use AI to make the product or service fundamentally better. Samsung embeds on-device AI for real-time translation and advanced image processing, delivering visible customer value Microsoft integrated Copilot across Microsoft 365, tying AI directly to subscription growth and valuation 2. Indirect impact: Transform the organization** Use AI to improve performance, lower cost, and increase trust. Target applies AI-native inventory and demand forecasting to ensure availability and pricing confidence JPMorgan Chase uses AI-driven pattern recognition for real-time fraud detection and data protection *Hard truths before you go AI native* Start with the problem, not the technology.AI without a business case is expensive theater. Governance is brand strategy. Trust, bias control, data protection, and compliance are now competitive differentiators. Data strategy is infrastructure strategy.Siloed, legacy platforms block AI value. Accessible, secure, unified data enables it. AI native is not about experimentation anymore. It is about redesigning how value is created, delivered, and captured. *About AIXD and the author Joanne Z. Tan* As a globally known brand strategist, thought leadership coach, and startup mentor in Silicon Valley, Joanne Z. Tan offers her expertise in customer experience design, human centric AI experience design, to formulate AI strategies for different business models and services. Joanne contributes 15 years of experience derived from architecturing business models, end user experience, and brand experience. She also authored more than 12 articles on AI, published on 10PlusBrand.com. --------------------------------- https://www.aixd.world (coming soon) https://www.10plusbrand.com https://www.10PlusProfile.com This is the 10 Plus Brand Youtube Channel, recently expanded to include AIXD (AI experience design) specialty content. In this chanel, in addition to the popular series "Interviews of Notables & Influencers", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, culture and the arts. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns. We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, attorneys, CPAs, realtors, and other B2B services. © Joanne Z. Tan, Jan. 2026. All rights reserved.