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ASMR in the Lab

ASMR — Autonomous Sensory Meridian Response — is a relaxing, tingling sensation that some people feel when they hear certain soft, repetitive, or gentle sounds. It’s often described as a “brain tingles” feeling that begins on the scalp or down the back of the neck and spreads through the body, bringing a sense of calm, comfort and deep relaxation. Although ASMR became widely known through YouTube and TikTok, it’s not just an internet trend. It’s a genuine sensory response linked to the way our brain processes sound, touch, and emotional cues.