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Mike Bosworth, one of the world’s most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn’t teach them how to connect to people. Eventually Mike formulated the answer to this connection: storytelling. Listen in as host John Golden sits down with Mike Bosworth to discuss the importance of storytelling in sales and why you must integrate it with your sales strategy in order to successfully connect with a prospect. ______________________ Get more sales tips from top Sales Professionals on https://salespop.net/ SalesPOP! A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals and entrepreneurs to achieve success. As a multi-media platform we brings you, live Sales Interviews with top professionals giving your pro tips on how to be more successful in sales. View our online magazine for more written content, video, slideshares and infographics, e-publications and even free tools. ---------- Thank you for watching this video – Please Share it. Leave your comments below…. ---------------- Subscribe to SalesPOP! Channel: / salespop -------------------------------- Where to follow and find more Sales Pro advice: Website: https://salespop.net Sales Professional Interviews: https://salespop.net/media/sales-expe... SalesChats: https://salespop.net/media/saleschats/ Google+: https://plus.google.com/u/1/+SalesPOP Facebook: / realsalespop Twitter: / realsalespop LinkedIn: / sales-pop