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SMEs don’t have time for red tape. A modern Health & Safety Management System (HSMS) protects your people, reduces costs, and helps you win more work. In this video, James MacPherson (Rebranding Safety / Risk Fluent) shows you what an HSMS is, why it matters, and exactly how to build one that actually works. What you’ll learn What an HSMS really is (policy + arrangements + living management system)—and how to structure it so safety becomes part of how you run the business, not a pile of paperwork. The real business case: legal, financial, reputation and growth benefits for Common pitfalls (templates that don’t fit, one‑off “compliance days”, bolt‑on safety) and how to avoid them. A practical roadmap: gap analysis, simple policies, risk assessments, training, monitoring and continuous improvement. Safety clutter—what to remove and why. Keep the work that makes work safer, demonstrates it, or genuinely feels safer; ditch or shield the rest. Tools & Free Resources 👉 Try Risk Assessor free: https://www.riskassessor.net/ 📥 Download free “How to Rebrand Safety” guides: https://riskfluentltd.com/ Chapters (add after final edit) Intro & hook What is an HSMS (policy + management system) Why it matters for SMEs Pitfalls & fixes Practical roadmap Reducing safety clutter Closing & next steps About This Channel Rebranding Safety challenges the status quo and helps SMEs build smarter, safer businesses—practical, people‑centred, risk‑based. Subscribe for more straight‑talk videos and actionable guides. #HealthAndSafety #SMEs #RiskManagement #HSMS #SafetyClutter #RiskAssessment #RebrandingSafety #RiskFluent