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How do we measure the "pleasure" of wine? Join Barb Wild (Good Wine Gal) and Sensory Scientist Karine Lawrence (Sirocco Food + Wine Consulting) for a technical blind tasting of three red wines. In this session, we move beyond simple "likes" to explore Tastelweb©, a cloud-based sensory analysis tool that turns tasting notes into actionable data. In this video, we explore: The Pivot® Profile test and how it simplifies sensory evaluation. A blind tasting of 2023 Cabernet Sauvignon, 2022 Malbec, and a 2021 Masi Campofiorin. How AI can be used to synthesize a room full of tasting notes into a single profile. The future of the BC Wine Tasting Challenge using digital scorecards. Meet Karine Lawrence: With over 25 years in the industry and training from UC Davis, Karine is a leader in Food Safety and Sensory Analysis. Visit her at: https://www.siroccoconsulting.com/ Follow Good Wine Gal: Visit my website for upcoming blind tasting events and wine education: https://www.goodwinegal.ca/ #WineTasting #SensoryScience #BCWine #GoodWineGal #Tastelweb #WineData #BlindTasting #WSET #WineIndustry Good Wine Gal explores Advanced Wine Tasting Tools & Data for use in future "Good Wine Gal" Blind Tastings. Meet Barb Wild, Good Wine Gal! Barb lives and works in British Columbia, Canada, sharing her passion for local and international wine through events, writing and judging wine. Visit her here: https://www.goodwinegal.ca/ Karine Lawrence, Owner and Principal Consultant/Trainer of Sirocco Food + Wine Consulting Inc, has worked for the food and beverage industry for over 25 years and brings expertise in Food Safety Management (SQF, HACCP), Sensory Analysis and Regulatory Compliance (FSMA, SFCR). Karine started her career working for Cointreau SA (Groupe Pernod Ricard) in France. For more information visit her website: https://www.siroccoconsulting.com/ Sirocco Food and Wine Consulting Inc. is a full-service food safety solutions company providing templates, training courses, and consulting services for business owners, managers, and industry professionals. We are here to help you with SQF Certification, HACCP Certification and to obtain your FSPCA-PCQI Certificate! Tastelweb© was created by Mr. Bertrand Thuillier, CEO of ABT Informatique, a French company founded in 1995. Mr. Thuillier is a professor of food engineering and sensory evaluation at Polytech Lille, AgroSup Dijon et EBI (Paris). In 2015, ABT introduced a new and innovative sensory test, called Pivot® Profile test.Sirocco Food + Wine Consulting uses Tastelweb© for sensory data analysis and reporting. 00:00 Intro: Barb Wild & Sensory Scientist Karine Lawrence 01:44 How Tastelweb documents the wine experience 02:15 Karine’s Background: 10 years on BCVQA Panel & UC Davis training 04:25 Starting the Blind Tasting: Setting up the digital scorecard 07:49 Tasting Wine #1 (Sample 246): "The Bicycle Label" 10:55 Evaluating Sweetness, Oak, and Aroma Scales 13:58 Using AI to generate wine tasting notes from data 19:00 Guessing the Grape: The challenge of identifying varietals 20:44 Tasting Wine #2 (Sample 663): "Flabby or Voluminous?" 25:31 Tasting Wine #3 (Sample 899): "Savory, Leather & Underbrush" 31:25 The Reveal: Cabernet Sauvignon, Malbec, and Masi Campofiorin 35:15 Why data is better than a "headcount" or "show of hands" 40:35 Data Report: Visualizing enjoyment and flavor profiles 42:54 Scoring Results: How did the wines rank out of 20? 44:56 How Wineries & Retailers can use sensory data 46:41 Closing: BC Wine Tasting Challenge in Kelowna 2026