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Like and subscribe to be notified when new episodes drop! In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you'll learn: 1. The importance of messaging 2. Differentiation is key 3. Building trust through personalized interactions 4. Productized packages for long-term relationships 5. Embracing monthly recurring revenue [00:20] First thing's first - Messaging! [00:40] Differentiation [04:55] Why premium is better [07:28] Getting clients for life [09:00] What is Colorado Pricing and why should you consider it? SPONSORED BY: Work Better Now. Visit WorkBetterNow.com mention the referral code DTM Podcast and get $150 off for your first 3 months. DUCT TAPE MARKETING PODCAST: ducttapemarketing.com/about/duct-tape-marketing-podcast/ GET FREE STUFF: AI Prompts for Building a Marketing Strategy: GET YOURS! - dtm.world/freeprompts DUCT TAPE MARKETING: Learn more about Duct Tape Marketing - ducttapemarketing.com/ The Duct Tape Marketing Podcast - ducttapemarketing.com/about/duct-tape-marketing-podcast/ Connect with John Jantsch on LinkedIn - llinkedin.com/in/ducttapemarketing/