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Join the daily sales show live - https://sellbetter.xyz/the-daily-sale... Tonality beats scripts. In this episode of the Sell Better Daily Sales Show, cold calling legend Ronen Pessar breaks down exactly how to control your voice to win more meetings and close more deals. You’ll learn the truth behind the famous 7/38/55 rule, why words are only 7% of communication, and practical tonality strategies you can start using today. Whether you’re cold calling, handling objections, or running a discovery call, mastering tone is the difference between sounding like just another salesperson and becoming a trusted advisor. 0:00 Intro & why tone beats words 2:50 The rule explained 4:40 The 3 tones every cold call opener needs 6:50 Upward vs downward inflection with gatekeepers 8:30 Regional tonality differences 10:15 Handling aggressive prospects with tone shifts 12:40 Tonality on discovery & demo calls 14:50 Objections: why tone betrays rookie reps 17:30 Using uncertainty to disarm buyers 19:20 When and how to switch tones intentionally 21:00 Sounding direct without being aggressive 22:30 Why trust beats likability in sales #Sellbetter #DailySalesShow