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Charlotte Theiß, People Lead at Hive, reveals how she scaled people operations from 30 to 450+ employees across warehouse and tech teams in 7 European locations. In this episode, she shares her unconventional approach to managing dual work environments, evolving company values during hypergrowth, and building internal mobility that turned an intern into a talent partner in just 2 years. What You'll Learn: How to build specialized people teams for different work environments Why evolving company values during growth is essential (not cultural betrayal) The framework for skills-based hiring over traditional credentials How to implement meritocracy in performance and decision-making Strategies for maintaining culture while scaling across multiple locations The talent acquisition approach that supports 30+ roles with just 2 people Key Insights: Charlotte challenges the "one-size-fits-all" approach to people operations, proving that fulfillment associates and remote tech workers need completely different support systems. She also explains why "we're a team, not a family" drives better results and how sustainable growth beats explosive hiring every time. About the Guest: Charlotte Theiß is People Lead at Hive, a logistics and technology company helping small internet businesses scale their operations across Europe. She has a unique background in fitness and health before transitioning to HR, bringing a holistic approach to employee wellbeing and performance. Timestamps: 00:00 - Introduction and Charlotte's unique path from fitness to HR 02:45 - What Hive does: Combining operations and technology 06:07 - Managing dual work environments: Warehouses vs. remote teams 07:31 - The one common trait that makes people thrive at Hive 09:56 - Success story: From intern to talent partner in 2 years 12:07 - Scaling culture during rapid growth and value evolution 13:44 - Shifting from hype to sustainable hiring practices 15:27 - Current trends: Remote work, AI, and finding balance 18:26 - Unpopular opinion: Why companies are teams, not families 19:47 - Rebuilding talent acquisition: From managers back to specialists 22:14 - Vision for 2030: Creating the best workplace through healthy growth 24:31 - Advice for potential Hive candidates and hiring philosophy 26:00 - The importance of feedback culture for continuous improvement 🔗 Connect with Charlotte Theiß: / charlotte-thei%c3%9f-837854105 🎙️ Heart of the Brand is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. Subscribe for more episodes with consumer marketing leaders sharing actionable insights and proven strategies. #PeopleOperations #hrleadership #ScalingCulture #TalentAcquisition #remotework #startupculture