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Media-first PR in the AI era

In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: 1. How to adopt a media-first approach in PR during the AI era 2. Why quality beats quantity when pitching stories to journalists 3. How to put the audience before your PR agenda 4. The power of exclusives and perfect timing in media outreach 5. Tips for pitching original, AI-proof stories 🎧 Episode Highlights [06:21] Why PR teams need to focus on quality over quantity "If you're not careful, your coverage can all look the same and it starts to just be noise, frankly. And so I'm trying to make 2026 the year where it's really less but deeper and original reporting that we can be proud of." [10:14] Prioritizing the audience instead of your own agenda “Being audience-focused in your writing and in your communication, even putting your audience as the subject of your sentences, I think, will go a lot further than people realize.” [28:49] Creating stories that AI cannot replicate "You have to create the stories that AI can't — and that's all due to your personal experience, what your company is experiencing, and your customers’ lived experiences." [30:37] The importance of strong inputs when using AI "Garbage in, garbage out. If you put bad input into a generative AI app, you're going to get bad output from it as well." [37:57] Media-first PR in an AI world “We have to go media-first in the age of AI, right. There's no doubt about it. So if you thought you were media-first, I'd say take a step back, look at what you're doing. And am I really media-first, or do I just like to think I'm giving the media the priority they deserve?” 📚 Resources Connect and learn more about Brandon Watts on LinkedIn:   / brandonwatts   Visit Storyblok’s website for more information: http://www.storyblok.com How to stay ahead of AI in communication and marketing: https://www.axiapr.com/blog/how-to-st... Additional Resources: Axia’s AI Service: https://www.axiapr.com/services/ai-re... AI in PR: Transforming communication strategies: https://www.axiapr.com/blog/ai-in-pr-... AI is transforming PR: What are the risks and benefits?: https://www.axiapr.com/blog/what-stro... What strong media relations actually look like: https://www.axiapr.com/blog/what-stro... How to pitch and earn media without breaking news: https://www.axiapr.com/blog/how-to-pi... Pitching exclusives by the numbers: https://www.axiapr.com/blog/pitching-... Listen to more episodes of the On Top of PR with Jason Mudd podcast: https://www.axiapr.com/podcast Find out more about Axia Public Relations: https://www.axiapr.com/ If you like this episode, you're going to love this: Exclusives, advances, and embargoes: How to use each ethically in media relations:    • Exclusives, Embargoes & Media Advances Exp...   What journalists want from your media pitch:    • What Journalists REALLY Want From Your Med...   How to improve your media pitches:    • Top Media Pitch Examples That Actually Worked