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In this episode of Real Estate Success, DFW, host Shaune Corbett is joined by Brian Force, a seasoned real estate entrepreneur, to discuss how successful agents navigate market challenges. Brian shares his journey from real estate agent to entrepreneur and explains why blaming the market for struggles is counterproductive. He emphasizes the importance of focusing on the fundamentals, leveraging technology wisely, and building strong relationships to thrive, even in difficult market conditions. 🎧 Host: Shaune Corbett 🎙 Guest: Brian Force — Entrepreneur & Real Estate Expert 💡 What You’ll Learn in This Episode: ✔️ How to avoid the market blame game and take control of your success ✔️ The importance of focusing on dollar-productive activities in real estate ✔️ How to shift from agent to entrepreneur and scale your business ✔️ Why consistent client communication and database management is key ✔️ The role of technology in empowering agents without replacing them ✔️ How to weather down markets and come out stronger 🎬 Timestamps (Click to Jump!) 📌 00:00 – There’s Always Market Share: Stop Blaming the Market 📌 01:14 – Welcome to Real Estate Success DFW + Meet Brian Force 📌 02:16 – Why Brian Chose Real Estate (and Why He Stayed) 📌 03:55 – Agent vs. Entrepreneur: The Mindset That Scales 📌 07:36 – Surviving a Down Market: Detach Emotion, Focus on Fundamentals 📌 14:57 – Sphere of Influence Systems: Simple Contact That Drives Referrals 📌 17:16 – Keep Your CRM Simple: A/B/C Database and 90-Day Touches 📌 20:28 – Skin in the Game: Why Paying More Can Increase Commitment 📌 22:25 – Stop Racing to the Bottom: Unique Selling Propositions & Beyond the MLS 📌 25:11 – Why MLS Time on Market Can Devalue Your Home 📌 25:34 – You’re Paid to Sell, Not to List: Focusing on Buyers 📌 26:15 – Open MLS Models (NYC) vs. North Texas: The Comp Problem 📌 27:10 – Using MLS Strategically: Avoiding Stigma, Testing Price Off-Market 📌 28:37 – What Really Drives Home Prices: Affordability Beats Comps 📌 30:09 – AI, Appraisals, and Lenders: What Gets Automated First 📌 32:11 – AI in Law: Automating Busywork, Elevating Real Lawyering 📌 35:12 – The 5 Dollar-Productive Activities for Real Estate Agents 📌 37:37 – Don’t Automate Your Value: Where Tech Should (and Shouldn’t) Help 📌 40:39 – The Future Is Less Emotional: How Automation Changes Client Expectations 📌 43:36 – Reverse Prospecting & Unique Offers That Make Clients Call You 📌 45:38 – Market Reset & Agent Opportunity: Volatility, Rates, and the Rebound 📌 49:52 – Build Momentum Now + Newsletter, Subscribe, and Final Wrap-Up 📇 Connect with Brian Force 📘 Facebook → / briantheforce 📷 Instagram → / briantheforce 🌐 Website → https://brianforce.com/ 📇 Connect with Shaune Corbett: 📘 Facebook → / shaune.corbett 📷 Instagram → / shaunecorbett 🔗 LinkedIn → / shaune-corbett-mba-93384623 🎗️Real Estate Success DFW Podcast is sponsored by: Dan Seyler with Goosehead Insurance—helping Texans secure the best home and auto coverage. Get a quote today! Brooke and Todd Johannes with Cherry Creek Mortgage—finding the right loan to fit your life. Connect today! Elle Daniels with Texas Excel Title-a title pro who makes closings stress-free. Ken Earp, my go-to home inspector, ensuring your home is safe and sound. ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/ 🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!