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Why do prices almost always end in .99? 🏷️ Most people think it’s just psychological pricing — a trick to make $19.99 feel cheaper than $20. But that’s not why it started. In this video, we uncover the real origin of .99 pricing, dating back to the 1800s, when it was invented as an anti-theft system to stop store clerks from stealing cash. You’ll learn how this mechanical solution accidentally became one of the most powerful pricing strategies in modern retail — and why it still works today, even when everyone knows the trick. We’ll also explore why luxury brands avoid .99 pricing, how your brain processes numbers without you realizing it, and what happens when companies try to abandon this system entirely. What you’ll discover: • The true history behind .99 pricing • Why psychological pricing came much later • How the left-digit effect actually works • Why luxury brands use round numbers instead • How pricing shapes your buying decisions Subscribe to Story of Everyday for more hidden truths behind the everyday systems we see — but rarely question. #PricingPsychology #ConsumerBehavior #HowItWorks