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In this conversation, Kefentse Radebe, Deputy CEO of the DG Murray Trust, reflects on the role of philanthropy in addressing South Africa’s literacy crisis. Hosted as part of a dialogue convened by Nal'ibali, the discussion explores how collaboration between government, civil society, philanthropy, and the private sector can drive lasting change in early childhood literacy. Key themes include the importance of mother tongue education, the need for a national agenda on reading, and strengthening grassroots organisations that support literacy development. The conversation also highlights the role of the Department of Basic Education in shaping language policy and the importance of starting literacy development within the first 1000 days of a child’s life. Through personal reflections and practical insights, the discussion emphasises that building a reading culture requires an ecosystem approach, supporting caregivers, communities, and schools while using innovative tools such as audio and radio storytelling to make reading accessible to all.