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Join XLR8 and explore Atlassian's Strategy Collection Learn how to structure and operationalize enterprise strategy in Atlassian Focus using Focus Areas and a flexible strategic hierarchy. In this walkthrough, we model strategy from the company level down to teams, show how to bypass levels when needed, and explain how Focus connects goals, work, people/talent, and funding for real-time visibility and alignment. What you’ll learn 1. Focus Areas 101: How to capture strategic priorities as living, connected objects (not static decks). 2. Strategic Hierarchy: Company → Market → Product Line → Product → Team — and when to link across levels. 3. Top-down build: Create a company-level “Digital First” strategy, then add Market (Retail Banking, SME Banking), Product Line (Mortgages, SME Payments), and Product (SME Loan App). 4. Cross-cutting strategy: Use Digital Wallet as an example that connects directly to the company strategy (bypassing intermediate levels). 5. Execution connection: How Focus ties strategy to goals, Jira work, talent/ownership, and funding so leaders can pivot or persevere with confidence. Why it matters 1. Real-time clarity: See progress, risks, and updates in one place—no version chaos. 2. Org-wide alignment: Maintain visibility from company strategy to team execution. 3. Decision support: Understand the impact of changes on goals, work, people, and f nds before you adjust course. Example scenarios covered 1. Defining the “Digital First” company strategy with clear choices (aspiration, where to play, how to win, required capabilities, management systems). 2. Linking Retail Banking and SME Banking market strategies under “Digital First.” 3. Adding Mortgages and SME Payments as product line strategies. 4. Creating a Digital Wallet focus area that spans markets and connects directly to the company strategy. Chapters 00:00 Intro & session context 01:05 What are Focus Areas? 02:10 The strategic hierarchy (Company → Team) 04:15 Creating the “Digital First” company strategy 07:30 Adding market strategies (Retail & SME Banking) 10:00 Adding product line strategies (Mortgages, SME Payments) 12:10 Product-level example (SME Loan App) 13:30 Cross-hierarchy example (Digital Wallet → Company) 15:10 Connecting goals, work, people, and funding 17:00 How leaders use this for real-time decisions 18:30 What’s next & workshop invite Who this is for Executives, strategic planners, PMOs, product leaders, and Atlassian users who want to bridge strategy to execution with transparent ownership and measurable outcomes. 👉 Want hands-on practice? Join our upcoming workshop to model your own hierarchy and connect strategy to goals, work, people, and funding. (Link in description.) #Atlassian #Strategy #AtlassianFocus #EnterprisePlanning #StrategicPlanning #Jira #PortfolioManagement #OKRs #DigitalFirst