#14 How I tell you exactly what's wrong with your product flavour in ONE week (behind-the-scenes) скачать в хорошем качестве

#14 How I tell you exactly what's wrong with your product flavour in ONE week (behind-the-scenes)

What if you could know exactly what's wrong with your food or drink product flavour, and exactly how to fix it, in just one week? No guessing. No months of back and forth with suppliers. Just clear, expert answers, fast. In this episode of The Food Lab Podcast, I'm taking you fully behind the scenes of the Flavour MOT, my expert flavour health check for established food and drink brands. I'm walking you through every single step, what I'm analysing, what you get, and how you can use that information straight away. Because here's the thing. A lot of food and drink brand owners don't actually need a six-month formulation project. Sometimes you just need to know quickly if there is actually a problem, something maybe you're not even aware of yet. In this episode, I walk you through: ● The exact process I follow when I receive your product ● Why I taste your ingredients separately, and what I'm actually looking for ● The traffic light system I use in every single report ● Why positioning matters just as much as taste ● How to decide how much support you actually need after your report If your product isn't performing the way it should, this episode is for you. 🎙️ Listen to #13 (why I created the Flavour MOT) here:    • #13 I tasted their product at an event and...   🔗 Book your Flavour MOT (25% off with code MOT26 — first 10 spots only): https://www.epicsi.co.uk/flavour-MOT If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏 💌 ⁠Subscribe to my weekly newsletter⁠. Every week, I break down the biggest challenges in food and drink product development and show you exactly how to solve them. No fluff, just practical insights from real projects with real brands. https://www.epicsi.co.uk/newsletter 👋 I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's. I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations. If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes. I specialise in clean-label, additives-free, plant-based, and functional food product development. Unlike generic flavour houses or co-manufacturers, I provide custom flavour language training, run extensive trials (up to 200 per project), and guide you through every tasting and decision. Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't. Each episode shares practical strategies for food and drink product development, flavour selection, and fixing products that aren't performing. 👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠(@epicsi.uk) or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (manon Galizzi) or via my ⁠⁠⁠⁠⁠⁠website (https://www.epicsi.co.uk)