Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain скачать в хорошем качестве

Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain

In episode 6 of the Kyero Pro Podcast, Kyero Co-founder Martin Dell is joined by Ash Parsa, Jamie Beers and Alfredo Bloy-Dawson to discuss practical lead follow-up for estate agents in Spain. They cover speed to lead, personalization, AI-driven automation, CRM usage, nurturing sequences, measurement, and how agencies can improve conversion by owning their follow-up process. Topics covered: Why speed to respond matters and how to tailor it based on lead context How to balance automation and personalisation (email, WhatsApp, SMS, calls) Using AI agents for qualification, first contact follow-ups, and nurturing Structuring a 30+ day follow-up plan based on lead intent Setting ownership at the business level vs. relying on brokers alone Measuring CPL, CPQL, response rates, qualification timelines, and channel performance Quick wins to stand out: same-day responses, multichannel touchpoints, relevant value-based messaging CRM best practices, data capture, lead scoring, and benchmarks for continuous improvement Guests:- Alfredo Bloy-Dawson : Marketing consultant for real estate agencies on the Costa del Sol since 2012 Ash Parsa: AI consultant with a background in sales, digital transformation, and project management (https://pixelnest.ai/) Jamie Beers: Estate agent since 2003, former agency owner, trainer and consultant in the UK and Spain (www.jdbeers.com) Also on: 🎙️ Apple Podcasts 👉 https://podcasts.apple.com/es/podcast... 🎙️ Spotify 👉 https://open.spotify.com/episode/3ee9... Chapters: 00:00 Intro and panel 02:40 Speed to lead vs. appropriate response 05:50 Automation vs. human touch; value-based first replies 07:10 Goals of the first response and common mistakes 10:50 Lead intent, readiness, and realistic expectations 13:30 Why agencies give up too early; nurturing challenges 16:50 Simple automations and segmentation 17:40 AI agents for first contact and nurturing 23:50 Content quality, frequency, and channel mix (email, WhatsApp, calls) 30:10 What most agents do today and quick wins 43:40 Agency ownership, reward structures, and reducing waste 50:20 Final advice: process, qualification, measurement, and CRM usage Who this is for: Agency owners seeking better ROI from lead generation Sales managers and brokers aiming to improve qualification and conversion Teams looking to adopt AI and smarter CRM practices without overcomplicating operations Subscribe for more episodes on the foreign buyer market, lead generation, portals, SEO, PPC, and sales operations for estate agents in Spain.