The скачать в хорошем качестве

The

How do global organizations keep up with a world where platforms shift overnight, audiences fragment across apps, and AI changes the craft of communication faster than anyone can write a social post? In this episode of The #ZNL Podcast Philip Weiss sits down with Matthias Lüfkens, journalist-turned-digital pioneer behind DigiTips and former head of digital at the World Economic Forum to explore the evolution of institutional communication in the age of information overload. From putting Interpol on BeReal and Snapchat to building global communities on LinkedIn and X, Matthias shares a front-row view of how leaders and organizations can stay relevant on platforms that refuse to stand still. The conversation ends with concrete advice for today’s communicators from building personal brands on LinkedIn to managing online attacks empowering employees as ambassadors and preparing for the next wave of digital diplomacy. 🎧 Tune in now to stay #OneStepAhead