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High-net-worth clients don’t make decisions the way you think. Their brains balance emotion and logic—but emotions almost always win. Understanding this is the key to closing high-ticket sales without feeling pushy. 🔹 Why emotions drive most luxury purchases—even for logical buyers 🔹 How the brain weighs risk vs. reward in high-ticket sales 🔹 The power of exclusivity, social proof & loss aversion 🔹 How to influence client choices without pressure This is where neuroeconomics comes in. By understanding how status, belonging, and perceived value shape decisions, you can guide clients toward confident purchases without using hard-sell tactics. As a consumer behavior psychologist, I’ve spent years teaching luxury professionals how to apply these principles to real-world sales. I’m Paul Russell, co-founder of Luxury Academy, and I train businesses on mastering high-net-worth client psychology. If you want to influence decisions, build trust, and close more high-ticket sales, hit subscribe for more insights every week. For more expert advice and insights, visit https://www.luxuryacademy.co.uk.