Digital Advertising for Driving Pledges on Kickstarter скачать в хорошем качестве

Digital Advertising for Driving Pledges on Kickstarter

Digital advertising has become essential for ambitious independent designers and entrepreneurs who are launching products on Kickstarter. Unlocking digital advertising's power on Kickstarter requires a high level of sophistication, both strategic and technical. The upside is that it can enable creators to scale their campaign's funding potential significantly. The downside is it can put a project's solvency at risk when used irresponsibly. Join us for a conversation with Iddo Sternberg, co-founder of Jellop. We'll cover how you can set yourself up to effectively use digital ads, identify important audience considerations that should inform your strategy, and we'll share some helpful tools and benchmarks. 00:00:00 Introduction 00:09:37 Why digital advertising have become so important 00:17:28 Digital ads can be as dangerous as they are powerful 00:18:57 Iddo Sternberg Introduction 00:24:08 Basic digital advertising concepts 00:30:40 How hard is it to raise 6- to 7-figures on Kickstarter 00:33:45 Insights about Kickstarter backers 00:37:50 Avoiding niches within niches 00:41:08 How to target Facebook ads for Kickstarter campaigns 00:48:20 How backers asses projects 00:53:49 Law of diminishing returns 00:55:53 How much margin is required 00:58:48 Considerations for developing ad creative 01:01:15 Audience Q&A