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We explore how businesses can minimize waste, promote sustainability, and generate economic growth by adapting concepts of the circular economy. We will learn how circularity can be implemented in an industry and how it can benefit the environment while still maintaining a profitable business model. Rina Einy has a lifelong career in the fashion industry and started Culthread, a slow fashion brand that uses recycled materials to make stylish and top quality clothing. This is an important concept given the amount of waste that the global fashion industry produces. They talk about ways to reduce waste in the fashion industry by designing durable products, using sustainable materials, and creating efficient supply chains. David Block is CFO/COO for circulee, which is on a mission to make green IT simple and accessible for businesses of all sizes. Ewaste is another global problem and so any way to reduce e-waste by repairing, reusing, and recycling of IT products is key. The circular economy is becoming increasingly important in today's business landscape. As consumers become more environmentally conscious, companies that implement circular practices will be better positioned to meet their expectations and succeed in the marketplace. Find out more about Culthread at https://www.culthread.com Find out more about Circulee at https://www.circulee.com 00:00 Introduction 04:45 Sustainability as a core value in fashion 07:56 Aligning stakeholders is difficult 09:38 Challenges of circularity in IT hardware 15:33 Can sustainable fashion compete against Shein? 21:17 IT hardware stagnation opens door for refurbs 25:36 How to be sustainable when shareholders want growth? 35:09 Designing for circularity 37:39 Circularity is more prevalent in developing world 42:56 Regulatory incentives for circular economy