Why Communication Is the REAL Shop Problem in Auto Repair Shops | Ep 213 скачать в хорошем качестве

Why Communication Is the REAL Shop Problem in Auto Repair Shops | Ep 213

In this video, Chris Cotton goes back to basics, stressing the importance of clear communication as the foundation for a successful auto repair shop. He highlights how most shop problems stem from miscommunication rather than technical issues, and introduces a list of 30 essential auto repair terms every team needs to know and use consistently. Whether you’re a shop owner or a technician, this episode will help you align your language, improve processes, and ultimately boost your shop’s performance. Shop Marketing Pros will change your shops marketing game, grow your shop, and give you your time back! Learn more here - https://shopmarketingpros.com/ Timestamps: 00:00 Why Communication Is the REAL Shop Problem 01:26 Building Shop Alignment with Shared Language 02:32 Types of Communication Breakdowns (And How to Avoid Them) 03:13 The Power of Explaining in Your Customer’s Language 04:00 Challenge: Test Your Team’s Vocabulary! 04:40 Repair Orders, DVIs, and Flat Rate vs. Flag Hours Explained 06:16 The Dreaded Comeback – How to Prevent & Track Issues 07:00 Diagnostic Time & Parts Margins: Know Your Worth 08:07 Top Service Advisor Terms: From Deferred Work to Upsells 10:14 Key Metrics: Bay Utilization, RO Conversion, Labor Hours/Ticket 11:14 What Makes an Estimate “Average” – And Why It Matters 12:02 Profit, Technician Efficiency, and Productivity 13:04 Work In Progress (WIP), Dispatching, Multipoint Inspections 14:28 Parts Cores, Preventative Maintenance Schedules, and Warranties 15:26 The End Goal: Clear Language = Better Results!