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How To Create A Brand Positioning Strategy

Learn how to create a brand positioning strategy using an 8-step brand strategist process framework. #brandpositioningstrategy #branding #brandstrategy ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video, you’ll have the processes and frameworks to create a brand positioning strategy for your brand. First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity. Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand. Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors. Next, you’ll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market. Then, step-by-step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy. 0:00 How To Create A Brand Positioning Strategy 1:07 What Is Brand Positioning? 1:26 Why Is Brand Positioning So Important? 2:22 What Is A Positioning Map? 2:52 How To Create A Brand Positioning Strategy? 3:23 Step #1 Identify Your Target Market 4:01 Step #2 Identify Your Competitors 4:36 Step #3 Conduct Market Analysis & Competitor Research 5:12 Step #4 Identify Gaps & Opportunities 5:40 Step #5 Uncover Your Differentiator 6:20 Step #6 Write A Brand Positioning Statement 6:56 Step #7 Write A Communication Framework 7:40 Step #8 Design A Brand Experience ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR