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Is smart glasses adoption being held back by bad design assumptions? Or are we just solving the wrong problems? In this episode of Face Forward, NuCurrent CEO Jacob Babcock sits down with Brian Hamilton, co-founder of Realwear, current Digilens executive, and one of the most seasoned voices in enterprise and AR headworn computing. Together, they unpack what actually drives adoption in wearable tech—from invisible features like waveguide transparency and battery optimization, to misunderstood metrics like “time on tools.” Brian also shares why audio-only wearables aren’t a stepping stone, why gesture control is overrated, and how co-opetition, not competition, is the path forward in smart glasses. Whether you're building headsets, chips, optics, or infrastructure, this episode is a masterclass in cutting through the noise. 00:00 – Welcome to Face Forward 01:00 – From Realwear to Digilens: Brian’s Background 04:00 – What “Race for the Face” Really Means 07:30 – Feature Creep vs. Focus in Smart Glasses 10:30 – Why Form Factor and Transparency Matter 13:00 – Enterprise vs. Consumer Privacy Needs 15:30 – What Makes a Product Win: It’s Not the Features You Think 18:30 – Gesture Overload: The Most Overrated Interaction Model 21:00 – Voice, Glanceability, and the Right UX Tradeoffs 24:00 – Why Audio-Only Wearables Are a Dead End 26:30 – “Time on Tools”: The Underrated ROI Metric 29:00 – AI as Infrastructure: Data, Compute, and Context 31:30 – Business Models: Cloud Partnerships and Subscription Plays 34:00 – Co-opetition over Competition: Winning as an Ecosystem 37:00 – Tactical AR: Digilens x EOTech for Law Enforcement 39:30 – Power Efficiency, Qualcomm, and What’s Next 42:00 – Fundraising, Breakthroughs, and the Future of Digilens 44:00 – Final Thoughts and Industry Advice