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Is it possible to create lifelong clients who are obsessed with your brand? Dennis Moseley-Williams says yes—but only if you stop selling products and start creating experiences that truly change your clients’ lives. As a thought leader in the Experience Economy and founder of DMW Strategic Consulting, Dennis has helped countless financial advisors stand out in a crowded market by moving beyond transactional relationships. Many advisors fall into the trap of cookie-cutter service models, leaving clients feeling like just another number. This “race to the bottom” commoditizes your work and makes it easy for clients to leave for someone offering a lower price. By emphasizing less marketing and more experiences, Dennis’s approach flips the script and will help you build a cult-like following with an unforgettable brand that truly transforms lives. KEY TAKEAWAYS: 00:00 Intro 04:08 The 6 pillars of the Experience Economy 13:29 Examples of transformative experiences 22:00 How to come up with your big idea 27:05 The coolest advisor experience Dennis ever saw 37:39 Creating powerful rituals like the Four Seasons 42:46 How Dennis defines DBDL #financialadvisor #clientengagement #clientexperience Get access to the show notes, transcript, and links to all the resources mentioned for this episode by visiting https://bradleyjohnson.com/94 FINANCIAL ADVISOR INSIDER CREW If you're a financial advisor and want to become a DBDL Insider and get VIP access to free resources and exclusive content, specifically designed to help financial advisors take their business to the next level, text DBDL to 785-800-3235. SUBSCRIBE ON YOUTUBE - THE CHANNEL FOR FINANCIAL ADVISORS 📹YouTube Interviews: / @bradjohnsondbdl DISCLOSURE: DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP12244047747