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Lead generation in commercial real estate becomes critical when the market slows and deals take longer to close. In this episode of Commercial Real Estate Leadership, Darren Krakowiak explains why blaming the market is a losing strategy and how agents and principals can create their own market through consistent prospecting. This episode is part of a four-part series focused on Pipeline, Prospecting, and Production Power. Darren breaks down the commercial real estate revenue pipeline, from leads to meetings, listings, offers, and negotiated deals. He highlights where most agents experience blockages and why the top of the pipeline is often the real issue. As market conditions tighten, inbound opportunities from referrals and repeat business can dry up. Darren explains why this happens and what to do about it. He reminds viewers of the three non-negotiable principles of prospecting: consistency, persistence, and proactivity. These are the foundations of building momentum when external conditions are working against you. This episode is a timely reminder that prospecting is not something you outgrow. In challenging markets, it becomes the activity that stabilises income, protects production, and positions you ahead of competitors who slow down. If your current activity is producing fewer leads, or your conversion rate has been impacted by longer deal cycles, this episode will help you refocus on the controllables and take purposeful action. Keywords: commercial real estate lead generation, CRE prospecting, commercial real estate pipeline, win more listings, CRE production, market downturn prospecting, commercial real estate leadership, pipeline management, CRE momentum #commercialrealestate #cre #leadership @cresuccess --- Email hello@cresuccess.co and put the word "GROW" in the subject line to take the first step towards accelerating revenue growth in your commercial real estate agency with the right people on your team, serving ideal clients inside a business that just works. Got some feedback or have a questions about this week's episode? Email hello@cresuccess.co or just comment below this video and we'll get back to you. Visit the CRE Success website: https://www.cresuccess.co Read the episode anecdote, and a transcript of this podcast, here: https://www.cresuccess.co/blog/257 Subscribe to this channel to get all of our latest episodes in your YouTube feed To share this episode or your thoughts on it, tag us on social media @cresuccess or use our hashtag #cresuccess Connect with Darren Krakowiak on LinkedIn: / darrenkrakowiakcresuccess #success #business #realestate #growth #RealEstateTips #commercialproperty #cresuccess ---------- ✻ New website: https://www.cresuccess.co ✻ Program for Principals: https://www.cresuccess.co/leadership ✻ Podcast: https://www.cresuccess.co/podcast ✻ Linkedin: / darrenkrakowiakcresuccess ✻ Instagram: / cresuccess FREE COMMERCIAL REAL ESTATE PROSPECTING GUIDE: https://www.cresuccess.co/abc