Scaling D2C Brands: YouTube, Amazon, Retail Measurement скачать в хорошем качестве

Scaling D2C Brands: YouTube, Amazon, Retail Measurement

Brett Curry, CEO of OMG Commerce, reveals how his agency unlocks YouTube as a performance channel for seven, eight, and nine-figure consumer brands. In this episode, Brett breaks down the exact testing frameworks, creative strategies, and measurement approaches that drive measurable retail sales, match Meta's customer acquisition costs, and prove true incrementality across channels. Learn how OMG Commerce designed a 16-market geo-test that proved 25-45% sales lift for Arctic Coolers at Walmart, why their connected TV test failed while YouTube succeeded, and how they use AI to monitor client sentiment and accelerate creative development. Brett also shares the hard lessons from scaling an agency through COVID's e-commerce boom—growing from 40 to 70 people, then right-sizing back to 40 when market conditions normalized. If you're a consumer marketer spending $100k+ monthly on ads and struggling to make YouTube work as a performance channel, this conversation provides the tactical playbook you need. TIMESTAMPS 00:00 - Brett's Background: From Radio to Performance Marketing 02:14 - What OMG Commerce Specializes In 04:25 - Why Focus on D2C and Omnichannel Retail Brands 07:02 - OMG Commerce's Marketing Philosophy 08:51 - Arctic Coolers Case Study: Driving Walmart Sales with YouTube 11:09 - Snack Brand Success: Matching Meta CAC with YouTube 14:01 - Growing OMG Commerce: The Journey Since 2010 16:25 - Navigating the COVID Boom and Post-COVID Correction 19:00 - Evolution from SEO to YouTube Specialization 20:22 - Building the Google Shopping Partnership with Shopify 22:03 - How OMG Commerce Leverages AI 23:24 - Building the Client Sentiment Tracker 25:32 - Using AI for Creative Development and UGC Mashups 27:18 - NotebookLM: Training Teams on Complex Topics 28:36 - Minimum Requirements to Work with OMG Commerce 30:20 - How to Contact OMG Commerce and Upcoming Events 🔗 Connect with Brett Curry:   / thebrettcurry   🎙️ The Future of Consumer Marketing: Masterclass Edition is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. Subscribe for more episodes with consumer marketing leaders sharing actionable insights and proven strategies. Produced by Global Talent Co: www.globaltalent.co For podcast listener discount on hiring: Visit GlobalTalent.co, click "Start hiring" and mention the podcast listener discount. #youtubeadvertising #performancemarketing #consumermarketing #ecommercebrands #IncrementalityTesting #dtcbrands #omnichannelmarketing #marketingstrategy #digitaladvertising #retailmarketing