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How many options should I present?

Today’s Question of the Day tackles a deceptively simple question that shows up on almost every call: How many options should I present? In this episode, I break down the right number of options to give a homeowner—and just as importantly, how those options should be structured so they create clarity instead of confusion. We talk about why more isn’t better, how choice overload quietly kills decisions, and how your presentation can either guide the customer…or paralyze them. Then I wrap it up with a controversial stance, backed by real data, that challenges what a lot of salespeople have been taught about offering options. You might not love it at first—but if your close rate matters, you’ll want to hear it. If you’ve ever watched a customer freeze, stall, or say “I need to think about it” after you presented options, this episode will help you fix that—starting today. Have a Question? - Submit your questions to chrish@nexstarnetwork.com