The Old Playbook Is Dead: MOps in the Age of AI with Jon Miller скачать в хорошем качестве

The Old Playbook Is Dead: MOps in the Age of AI with Jon Miller

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Hosts Michael Hartmann, Naomi Liu, and Mike Rizzo sit down with Jon Miller, Co-Founder of Marketo and Engagio, and now Co-Founder and CEO of a stealth AI startup, to discuss why the traditional B2B marketing playbook isn't relevant anymore. For more than a decade, Marketing Ops teams built systems optimized for lead funnels, MQLs, and campaigns. Moreover, they designed attribution models for a predictable buying journey. But now, AI is transforming how buyers research, evaluate, and purchase, and many of the systems we rely on were never designed for this shift. In this episode, you will learn: ✅ What broke in the traditional B2B marketing model and why it is failing now ✅ Why marketing automation platforms stalled and what comes next ✅ How reasoning AI changes orchestration, campaigns, and engagement strategy ✅ What it really takes to operationalize buying groups instead of leads ✅ How to support anonymous buyers, known accounts, and customers in one lifecycle ✅ Why MQLs and last touch attribution are losing relevance ✅ How Marketing Ops can enable brand, trust, and experience in an AI filtered world ✅ Where AI is genuinely useful today and where it is being oversold This conversation challenges assumptions about funnels, measurement, platform design, and the role of Marketing Ops itself. If the next era of go-to-market strategy will be AI-driven, this episode argues that Marketing Ops may be the function best positioned to lead it. Enjoyed this episode? Then like, share, and subscribe to Ops Cast wherever you listen. Join the conversation at https://marketingops.com/ #MarketingOps #B2BMarketing #ArtificialIntelligence #RevenueOperations #MarTech #MarketingAutomation #GTMStrategy #MarketingLeadership #OpsCast #MOPros