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Your business doesn't need millions of views to win big from YouTube. If you’re a founder or marketing lead comparing your early videos to creator channels… you’re playing the wrong game entirely. Creators play tennis (long rallies, years of iteration). Businesses play darts (fewer throws, higher precision, focussed results). In this video, I break down the real differences between Creator Channels vs Business Channels, why chasing creator metrics will lead you astray, and the three advantages businesses have on YouTube that most founders completely overlook: a mature backend, existing distribution, and metric clarity. --- 🌐 Our Website → https://humbleandbrag.com/ 🔗 Connect With Us: 💻 Humble&Brag → / humble-brag 👾 Ed Maxwell Wood → / edmaxwellwood 🤖 Calum Russell → / calumrussellid Watch These Videos Next: 🎬 • Why Every Business Should Start a YouTube ... Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) 🎬 EXACTLY • EXACTLY How I Blew Up A Business On YouTub... How I Blew Up A Business On YouTube (1st Year Case Study) 🎬 • How YouTube Videos Actually Get Views (Pro... How YouTube Videos Actually Get Views (Pro-Level Explanation) 🎬 • What Top YouTubers Do Differently (Ep. 1: ... What Top YouTubers Do Differently 🎬 • Why Every Business Should Start a YouTube ... Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) ⏱ TIMESTAMPS 00:00 Succeeding on YouTube Without Millions of Views 00:32 Creators vs. Businesses: Different Games, Different Strategies 00:47 Meet Calum: Your YouTube Growth Guide 01:05 Defining Creator Channels 01:49 The Business Channel Advantage 02:27 Tennis vs. Darts: A Metaphor for YouTube Strategies 02:45 Case Studies: Ali Abdaal and Colin & Samir 03:54 The Business Approach: Precision and Purpose 04:20 Real-World Example: Fjorden's Success 05:17 The Importance of a Mature Backend 05:44 Concrete Example: CareerFoundry's Strategy 07:36 The Core Argument: Businesses Have an Edge 07:50 Advantage 1: Mature Backend 08:56 Advantage 2: Existing Distribution 10:30 Advantage 3: Metric Clarity 11:36 Avoiding the Creator Trap 12:37 Effective Video Formats for Businesses 12:55 Four Key Video Categories 14:19 Building a Valuable Content Library 14:41 Final Thoughts: Winning the Game of Darts --- About Humble&Brag: Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube agency for early-stage and scaling companies. We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team. Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling @AJSmart and @careerfoundry to hundreds of thousands of subscribers, to leading @BabbelPlus 's 20-person content team where video drove a quarter of company revenue. Today, we bring that experience to startups who want YouTube channels that actually drive traction, proof, and revenue.