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Most YouTube channels don't have an effort problem, they have an ideas problem. They're posting consistently, but every video pulls in the same 400-500 views from the same audience. In this video, I break down the ideation system used by top YouTube strategists to consistently find video ideas that break out and how to adapt it for your business channel. You'll learn: → The difference between a "topic" and a real YouTube idea → The 80% Rule that keeps your channel focused → The Core-Casual-New (CCN) framework for testing audience reach → A 3-stage ideation funnel: from 100 ideas down to 1 video → Why repeating what works is the most underrated growth strategy 🔗 RESOURCES Free 10x10 Ideation Workshop (Full Guide + Miro Board): https://docs.google.com/document/d/1h... The 10 for 10 YouTube Ideation Workshop is based and structured on AJ&Smart's original 10x10 Brainstorming session. Check it out here: https://facilitator.com/blog/the-ulti... --- 🌐 Our Website → https://humbleandbrag.com/ 🔗 Connect With Us: 💻 Humble&Brag → / humble-brag 👾 Ed Maxwell Wood → / edmaxwellwood 🤖 Calum Russell → / calumrussellid Watch These Videos Next: 🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) - • Why Every Business Should Start a YouTube ... 🎬 EXACTLY How I Blew Up A Business On YouTube (1st Year Case Study) - • EXACTLY How I Blew Up A Business On YouTub... 🎬 How YouTube Videos Actually Get Views (Pro-Level Explanation) - • How YouTube Videos Actually Get Views (Pro... 🎬 What Top YouTubers Do Differently - • What Top YouTubers Do Differently (Ep. 1: ... 🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) - • Why Every Business Should Start a YouTube ... ⏱ TIMESTAMPS 00:00 Why Your YouTube Ideas Aren’t Working (The Plateau Problem) 00:27 Ideas vs. Real YouTube Ideas: The Key Distinction 00:42 The Proven Framework Behind Million-View Channels (Patty Galloway) 01:01 CCN: Core, Casual, New — What “Viral in a Niche” Means 01:23 Proof It Works: Lessons from Scaling CareerFoundry 01:42 What Actually Makes a YouTube Idea (4 Ingredients) 02:29 Topic vs. Angle: Making the Same Subject Clickable 02:44 The 80/80 Constraint: Stop Pulling Your Channel in 10 Directions 03:15 The 80% Problem in Practice: Why Viewers Don’t Click the Next Video 03:52 Audience Segmentation 101: Core vs. Casual vs. New 04:36 The NBA Example: Fan Service vs. Mass Appeal 05:10 Make Videos Strangers Understand: Business Title Reframes 05:40 The Idea Funnel Overview: 3 Stages to Better Concepts 05:46 Stage 1 — Brainstorm Volume: Internal, External, Innovation 07:32 Stage 2 & 3 — Filter Hard, Then Build a One-Page Pitch 08:33 Repeat What Works + Your Action Plan (Analytics → Twist → Execute) --- About Humble&Brag: Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube agency for early-stage and scaling companies. We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team. Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling @AJSmart and @careerfoundry to hundreds of thousands of subscribers, to leading @BabbelPlus 's 20-person content team where video drove a quarter of company revenue. Today, we bring that experience to startups who want YouTube channels that actually drive traction, proof, and revenue. #YouTubeStrategy #YouTubeForBusiness #VideoMarketing #YouTubeGrowth #ContentStrategy #YouTubeIdeas #BusinessYouTube #YouTubeTips