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The complete 7-phase system we use at Humble&Brag to grow startup YouTube channels into the hundreds of thousands of subscribers — as measurable, revenue-generating marketing channels. There are a trillion videos about growing a YouTube channel as a creator, but hardly any about how to do it for an established business. If you follow these 7 phases, you'll be generating leads from YouTube within a week or two of your first video. We've never seen a company do all seven steps properly and not generate leads. Free Resources: 🔗 The Headliner: Our free tool to surface top-performing videos in your niche: https://humbleandbrag.kit.com/humble-os 🔗 Nate Black's video on host roles (hero, performer, teacher, commentator): • The 4 YouTube Creator Types (Full Guide to... 🔗 How to improve retention with rehooks and signposting: • 3 Insanely Useful YouTube Analytics (for s... Channels & examples mentioned in this video: → RPStrength: / @renaissanceperiodization → CultRepo (formerly HoneyPot): / @cultrepo → Nothing: / @nothingtechnology → CareerFoundry: / @careerfoundry → 9x: / @go9x → Moment: / @moment 🌐 Our Website → https://humbleandbrag.com/ 🔗 Connect With Us: 💻 Humble&Brag → / humble-brag 👾 Ed Maxwell Wood → / edmaxwellwood 🤖 Calum Russell → / calumrussellid Watch These Videos Next: 🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) - • Why Every Business Should Start a YouTube ... 🎬 EXACTLY How I Blew Up A Business On YouTube (1st Year Case Study) - • EXACTLY How I Blew Up A Business On YouTub... 🎬 How YouTube Videos Actually Get Views (Pro-Level Explanation) - • How YouTube Videos Actually Get Views (Pro... 🎬 What Top YouTubers Do Differently - • What Top YouTubers Do Differently (Ep. 1: ... 🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) - • Why Every Business Should Start a YouTube ... ⏱ TIMESTAMPS 00:00 The Seven Phase System for $100K YouTube Channels 00:15 Common Challenges for YouTube Channels 00:54 Why This Video? 01:30 Importance of Positioning Your Channel 02:07 Understanding Positioning with a Capital P 02:15 The Cake and Muffin Analogy 03:09 Avoiding Common Mistakes 03:28 Phase One: Positioning Your Channel 04:54 Example: Humble and Brag's Positioning 08:50 Phase Two: Designing Your Funnel 09:08 Understanding the Funnel 10:12 Career Foundry Case Study 12:40 Comparing Nurture Funnel vs. Pure Acquisition 14:20 Phase Three: Fitting YouTube into Your Marketing Mix 15:12 Leveraging Other Marketing Channels 18:18 Phase Four: Finding Your Format and Selecting Titles 18:38 Exploring Different Formats 19:28 Examples of Effective Formats 23:16 Phase Five: Getting Consistent 26:11 Importance of Consistency 27:31 Phase Six: Getting Good at YouTube 28:37 Analyzing Data and Iterating 30:40 Phase Seven: Distributing Intelligently 30:58 Integrating YouTube with Other Channels 36:17 Final Thoughts and Next Steps --- About Humble&Brag: Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube growth agency for startups. We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team. Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling @AJSmart and @careerfoundry to hundreds of thousands of subscribers, to leading @BabbelPlus 's 20-person content team where video drove a quarter of company revenue. #YouTubeForBusiness #StartupMarketing #YouTubeGrowth #B2BYouTube #ContentMarketing #YouTubeStrategy #HumbleAndBrag #StartupGrowth #YouTubeChannel #MarketingStrategy