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Community used to feel like a “nice to have.” Now it’s quickly becoming the difference between companies that grow and companies that disappear. In this episode, we break down how community actually works in the AI era and why it’s no longer just about forums, Slack groups, or customer support. We talk about: • how LinkedIn creators are powering real business outcomes • why personal brands are becoming acquisition drivers • what B2C brands like Stanley and North Face can teach B2B companies • how startups and big companies should think about community differently • why employees posting on LinkedIn matters more than most marketing campaigns • how creators are turning into brand partners, not just distribution We also get tactical. What do you do if you have a big budget? What do you do if you’re a startup with almost no budget? And how founders and CEOs can realistically show up without turning posting into a full time job. If you’re building an AI company, a SaaS product, or any modern brand, this conversation will change how you think about growth in 2026.