Stanford Webinar - Design Thinking = Method, Not Magic, Bill Burnnett скачать в хорошем качестве

Stanford Webinar - Design Thinking = Method, Not Magic, Bill Burnnett

Design thinking gets a lot of buzz for being a “one size fits all” strategic process to drive innovation. In this webinar Bill Burnett, consulting assistant professor and master in design thinking at Stanford University, as he shares three barriers organizations face when adopting an innovative culture and how to overcome them. Explore Stanford Online's Innovation and Design Thinking courses: https://online.stanford.edu/innovatio... Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation (http://scpd.stanford.edu/design) 0:00 Introduction 0:11 Design Thinking Method, Not Magic 0:14 Design Thinking started at Stanford 0:20 Design Thinking - a Process 2:29 Design Thinking = Method, Not Magic 7:54 Individual Limits - Conceptual 12:56 Individual Limits - Fear of Failure 15:22 Individual Limits - Process Practice 17:25 Individual Limits - Team Failure 22:57 Cultural barriers to diffusion 26:48 Politics 101 - Power Map 30:18 Change requires Influencers 30:54 Death by 1000 cuts 39:14 Take-aways 39:44 Large-Scale Transformation #designthinking