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Rose Ferraro, SVP of advertising at Rockbot, recently sat down with Partner Igor Uroic for our latest Executive Interview. Rose highlights her career journey through the edge of innovation in the media industry emphasizing the importance of setting a clear vision, fostering positivity, and encouraging team collaboration to motivate employees. Table of Contents: 00:00 Introduction 00:32 Tell us about your current role and where the media space is right now 01:38 Talk about the path to where you are now and the evolution of media 04:20 What is the next evolution your see in the media space? 10:30 How do you think about, motivate and enable teams for evolution? 12:36 Are you starting to think about your own legacy? 14:41 What has led to your success in business and what skills or mindset are needed? 16:40 Thanks for taking the time to speak with us Don’t forget to like, comment and subscribe to our channel if you find this video helpful or informative. Also, please reach out with questions on the topic or new insights we should consider. Follow Alexander Group on LinkedIn for the latest industry news, insights and upcoming events: / the-alexander-group Subscribe to our newsletter for relevant insights you can’t find anywhere else: https://www.alexandergroup.com/insigh... Contact us today: https://www.alexandergroup.com/about-... About Alexander Group: Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results. Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations. To learn more about Alexander Group’s revenue growth consulting services visit: www.alexandergroup.com