How to scale an ecommerce brand | Ezra Firestone скачать в хорошем качестве

How to scale an ecommerce brand | Ezra Firestone

In this episode we talk with Ezra Firestone - Founder of Smart Marketer, Zipify Apps, and Boom! by Cindy Joseph, and one of the leading ecommerce marketers in the world - about how to scale up an ecommerce brand. ---- SHOW NOTES 00:00:18 Alex Cleanthous introduces Ezra Firestone, founder of Smart Marketer, Zipify Apps, and an e-commerce store called Boom! by Cindy Joseph 00:01:22 Ezra’s ecommerce journey 00:02:24 The changes in ecommerce technology 00:04:08 Ecommerce strategies 00:05:04 Biggest opportunities for e-commerce in 2023 00:06:33 The battle of ad revenue between giant platforms and networks 00:08:12 The after-effects of COVID-19 and people spending less 00:08:29 US economic policy factors affecting spending 00:10:02 How to win in any period of time. 00:11:34 It’s about the promise, not just the product 00:13:19 Understanding both marketing and product development 00:14:35 How testing your products is essential 00:15:30 How Influencer marketing works 00:16:50 Build a loyal customer community for business success 00:17:55 Why customer service is crucial for building brand loyalty and trust 00:18:05 Ezra’s pre-sale article on Google called "Love Demo Love," where he discusses the formulas they use for influencer campaigns 00:19:46 Ezra explains how to do manual outreach for influencers at Boom! 00:21:12 How Ezra focuses on their CLV 00:22:07 Ezra shares social media strategies 00:23:40 Discount recommendations and suggestions 00:31:30 How to get in touch with Ezra ---- LINKS Smart Marketer https://smartmarketer.com/ Zipify Apps https://zipify.com/ BOOM! by Cindy Joseph https://www.boombycindyjoseph.com/ Ezra on LinkedIn   / ezrafirestone   ---- The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world. Hosted by Alex Cleanthous. Podcast: https://www.growthmanifesto.com/podcast/ Instagram:   / webprofits   LinkedIn:   / webp.  . Facebook:   / webprofits   Twitter:   / webprofits   Agency: https://www.webprofits.io