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Have you ever added something to your cart and felt an intense urge to buy it right now? That feeling isn’t accidental. In this video, we break down The 24-Hour Rule — a simple but powerful psychological strategy that helps you avoid impulse buying, resist flash sales, and stop overpaying due to pricing tricks used by marketers and retailers. This rule is one of the most effective tools in pricing psychology to reset your brain before making a purchase. 🔍 In this video, you’ll learn: • Why urgency and “limited-time” offers feel impossible to ignore • How prices manipulate your emotions and decision-making • What actually happens in your brain during impulse purchases • How waiting 24 hours changes your perception of value • When the 24-Hour Rule saves you money — and when it doesn’t 🧠 Pricing Psychology Explained Retailers use urgency, scarcity, and emotional triggers to push fast decisions. The 24-Hour Rule works by breaking that emotional loop and giving your rational brain time to take control. If you’ve ever regretted a purchase the next day, this video explains why — and how to stop it from happening again. ⚠️ Disclaimer This content is for educational and informational purposes only, based on behavioral economics and psychological research. It does not constitute financial, purchasing, or professional advice. The character “John” featured in this video is a fictional narrator used for storytelling and explanation. Any resemblance to real individuals is purely coincidental. #PricingPsychology #ImpulseBuying #BehavioralEconomics #ConsumerPsychology #MoneyHabits #MarketingPsychology #SmartShopping