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In this keynote, the co-creators of Business Model Canvas Professor Yves Pigneur, University of Lausanne, and Alex Osterwalder, Strategyzer's CEO presented key insights into how to build business models with a purpose. Key takeaways include: We must challenge fundamental assumptions and shift existing business models towards sustainability and societal impact We need for a different leadership mindset Innovation and iteration have a key role to play, together with the importance of balancing profit and purpose. Watch the full video to learn more! This video was recorded during Showcase 2030 - E4S sustainable innovation summit that brings together an ecosystem of changemakers to engage in a collaborative and action-driven platform to build an inclusive and sustainable society. The 4th edition took place on May 31st, 2023 at the SwissTech Convention Center in Lausanne. Don’t miss our next edition on October 2024. Subscribe to E4S’ newsletter to receive the latest news about our events and projects: https://e4s.center/newsletter/