E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments скачать в хорошем качестве

E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance. The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies. The hosts explore personal journeys in e-commerce and the implications of relying heavily on Meta for advertising success. Chapters: 00:00 Introduction 19:07 The Role of Incrementality in Marketing Strategy 28:59 Challenges and Opportunities in Marketing Measurement 36:46 The Science Behind Incrementality Testing 40:03 Diving into the Meta Report 49:14 Understanding Meta's Impact on Brands 54:18 The Power of Omni-Channel Marketing 01:04:03 The Future of Advertising with AI 01:21:32 The Shift from Manual to Automated Strategies 01:26:31 Mid Funnel Testing 01:39:32 The Future of Marketing Beyond Clicks Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source... Saras. https://saras-analytics.typeform.com/... Subscribe to The Marketing Operators Podcast here:    / @marketingoperators   Subscribe to The Finance Operators here:    / @financeoperatorsfops   Sign up to the 9 Operators newsletter here: https://9operators.com/