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Outbound not converting? Book a strategy call and get a 30-day plan to increase meetings booked: https://go.yellowo.co.uk/sales-advice Not everything in your sales process should be automated. And the things that should be? Most teams still aren't doing them. In this video, I break down every task in the sales process into three categories: fully automate, augment with AI, or keep human. This is chapter four of the Effective Seller (read more here https://go.yellowo.co.uk/effective-se..., my manifesto on how modern sales teams should combine AI, automation, and the human element to sell more effectively. Whether you're a sales leader rethinking your tech stack or an SDR wondering what you should and shouldn't be spending time on, this framework will help you make better decisions about where AI fits in your process. FULLY AUTOMATED (set up once, runs without human involvement): List building and ICP matching Contact discovery and verification Data enrichment (tech stack, headcount, funding history, org structure) Signal detection and alerts Account prioritisation and scoring CRM logging and activity tracking Lead routing and meeting scheduling Competitive intelligence monitoring AUGMENTED (AI does the heavy lifting, human adds the final touch): Draft messaging for emails and LinkedIn Account research and pre-call briefs ICP and persona development Call transcriptions and follow-up drafts Proposal and deck generation Pipeline reporting and interpretation KEEP HUMAN: Relationship building Coaching Cold calls and discovery calls Negotiations and objection handling Timestamps 00:00 - AI and Sales Automation 00:49 - Fully Automated Tasks 03:49 - Augmented Tasks 08:26 - Human-Centric Sales 09:14 - AI Use Cases 10:02 - Conclusion Don't forget to subscribe for more tactics and tips on generating more B2B Sales. Hit the like button if you find this video helpful! Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-res... Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sal... #B2BLeadGeneration #salesprospecting #BusinessGrowth #SalesStrategies