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Stop ignoring the gatekeepers! In Day 36 of the Storage 100, Joe Downs breaks down the reality of the self-storage industry: over 90% of deals are listed with a broker. If you aren't working with them, you're leaving the majority of the market on the table. In this video, you’ll learn how to stop being "noise" and start being a buyer. Joe covers the three types of brokers you’ll encounter—the Pro, the Resimer, and the Pretender—and the exact "30-second script" you need to establish credibility instantly. Key Takeaways: The Big Math: Why ignoring brokers means cutting off 90% of your inventory. The 3 Things Brokers Want: Speed, Certainty, and Commission. Proof of Funds: Why sending this before they ask is your "golden ticket." The Feedback Loop: How to train brokers to send you exactly what you want. The Pocket Listing Myth: How to get access to "secret" off-market deals. If you’re ready to scale your self-storage business, you have to learn to play the game. Watch now to learn how to navigate the system and get the deals—not the trash. Don't forget to Like and Subscribe for daily drops! #SelfStorage #CommercialRealEstate #RealEstateInvesting #Brokers #Storage100 #DealFlow #JoeDowns #InvestingTips