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In this episode of Second Acts, Krish is joined by Docebo’s (NASDAQ: DCBO) CEO, Alessio Artuffo. Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more. — Subscribe to Second Acts: YouTube: • Second Acts with Krish Subramanian Spotify: https://open.spotify.com/show/7fC1Ybj... Apple Podcasts: https://podcasts.apple.com/in/podcast... — Check out recent episodes: • Theory Ventures founder on GTM leverage, A... • Reforge CEO on PMF expansion, retention la... • Optimizely CEO on suites, pricing AI agent... • Building for adaptability (headless to age... • From a $875m exit to building again, the A... • Ep 11: Notes on second acts, building Char... — Chapters: (00:00) Episode highlights (03:13) Episode intro (05:40) A brief note on Docebo’s 20-year path (07:14) Docebo’s many second acts (12:14) A philosophy of balanced growth (17:56) The post-COVID reset (21:39) System of record → System of intelligence (28:10) Real AI adoption starts with customer problems (31:57) Rewiring Docebo’s GTM for an AI-led future (34:23) AI, FedRAMP, and unlocking new markets (40:33) SI partnerships as multipliers (43:00) A methodical approach to AI monetization (46:54) Pricing “clear, non-arguable value” with simplicity (50:14) A hypothesis-led, cross-functional pricing process (55:54) Alessio recommends a Lencioni classic — Referenced: Docebo: https://en.wikipedia.org/wiki/Docebo NASDAQ: https://en.wikipedia.org/wiki/Nasdaq Edugo: https://www.docebo.com/edugo-ai/ “From System of Record to System of Intelligence:” https://www.linkedin.com/posts/alessi... Accenture: https://en.wikipedia.org/wiki/Accenture Deloitte: https://en.wikipedia.org/wiki/Deloitte Kyle Lacy: / kylelacy Mark Kosoglow: / mkosoglow OpenAI: https://en.wikipedia.org/wiki/OpenAI FedRAMP: https://en.wikipedia.org/wiki/FedRAMP The Five Dysfunctions of a Team: https://en.wikipedia.org/wiki/The_Fiv... — Connect with Alessio: LinkedIn: / alessioartuffo — Connect with Krish LinkedIn: / krishs X: https://x.com/cbkrish — About Chargebee: Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra.