Pendo CEO on category creation, differentiated platforms, pricing MAUs, and more | Todd Olson скачать в хорошем качестве

Pendo CEO on category creation, differentiated platforms, pricing MAUs, and more | Todd Olson

In this episode of Second Acts, Krish is joined by Todd Olson, CEO and Founder of Pendo (https://www.pendo.io/). Todd unpacks: why investors pushed him to sell to marketers in 2013 but he stubbornly built for product managers instead (a persona without a proven budget line), the decade-long journey of creating a new category from scratch, why raising minimum price from $99/m to $1,500/m overnight accelerated their growth, the platform vision that's been core to Pendo since 2014 and Todd’s "innovate at the intersections" philosophy, how AI is fundamentally reshaping product analytics (as "the incremental value of a click" has declined in the post-ChatGPT era), the innovator's dilemma facing scale-ups today, lessons from Bill Walsh's The Score Takes Care of Itself, running one’s own race, and much more. — Subscribe to Second Acts: YouTube:    • Second Acts with Krish Subramanian   Spotify: https://open.spotify.com/show/7fC1Ybj... Apple Podcasts: https://podcasts.apple.com/in/podcast... — Check out recent episodes:    • v0’s GM on powering the next 100m builders...      • Theory Ventures founder on GTM leverage, A...      • Reforge CEO on PMF expansion, retention la...      • Optimizely CEO on suites, pricing AI agent...      • Building for adaptability (headless to age...      • From a $875m exit to building again, the A...      • Ep 11: Notes on second acts, building Char...   — Chapters: 00:00 - Episode highlights 01:51 - Episode intro 04:25 - How Pendo created a budget line item 08:14 - Questions for AI-native product teams 10:14 - Devs vs PMs: JTBDs and inclinations 13:24 - New paradigms for product analytics 21:14 - Why charge for MAUs? 22:21 - A trajectory-shifting price change 27:19 - “We’ve been a platform since 2014” 31:57 - Differentiating on intersections 37:21 - Living the innovator’s dilemma 43:19 - “Run your own race” 46:24 - The Score Takes Care of Itself — Referenced: Amp It Up (Frank Slootman): https://www.amazon.com/Amp-Unlocking-... Marty Kagan:   / martycagan   Silicon Valley Product Group: https://www.svpg.com/ Receptive (acquired by Pendo): https://www.pendo.io/pendo-blog/pendo... Crossing the Chasm (Geoffrey Moore): https://en.wikipedia.org/wiki/Crossin... ChatGPT: https://en.wikipedia.org/wiki/ChatGPT OpenAI: https://en.wikipedia.org/wiki/OpenAI Claude Code: https://www.anthropic.com/news/claude... Lovable: https://lovable.dev/ Airtable: https://en.wikipedia.org/wiki/Airtable Intercom: https://en.wikipedia.org/wiki/Interco.... Net Promoter Score: https://en.wikipedia.org/wiki/Net_pro... Product Operating Model: https://www.svpg.com/the-product-oper... Innovator's Dilemma (Clayton Christensen): https://en.wikipedia.org/wiki/The_Inn... The Score Takes Care of Itself (Bill Walsh): https://en.wikipedia.org/wiki/The_Sco... — Connect with Todd: LinkedIn:   / toddolson   — Connect with Krish: LinkedIn:   / krishs   X: https://x.com/cbkrish — About Chargebee: Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra.