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After 24 years in real estate and over 1,000 homes sold, I’ve learned what actually works—and what’s just noise. In this video, I’m breaking down the 13 no-BS principles I’ve used to build a consistent, referral-driven business without burning out, chasing every lead, or living in feast-or-famine mode. These are the systems, standards, and strategies that helped me stay profitable through every market cycle—and they’ll help you do the same if you apply them. I’ve also included a free downloadable guide below so you can put this framework to work in your own business right away. If you’re serious about building a real asset—not just closing the next deal—this one’s for you. I’m building a private community for residential real estate agents who want to scale their business without burning out. If you want more time, better systems, and a predictable business, join the community 👉 https://mailchi.mp/liamswords/liam-sw... In this video, you’ll learn: How to stop chasing listings and start protecting your list-to-sold ratio How to use proof, packaging, and pricing strategy to win better clients The exact systems I use to protect my commission and close with confidence How to build visibility and consistency without burning out Why standards, not hustle, are the real long-term advantage in real estate Timestamps: 00:28 - Stop chasing listings; start building a sold listing standard 01:12 - Proof beats promise every time 02:51 - Use packaging to anchor value and protect your commission 04:17 - Easy exit 05:35 - Your listing appointment should feel like a professional decision process 06:14 - Pricing isn't a number, it's a strategy with triggers6 06:50 - Your first job is to be known 07:30 - For free, but not as a charity, as a proof engine 08:30 - If you're making under $250,000 gross commission, pick one avatar, one problem, one primary channel 09:14 - Raise your standards, not your stress 09:51 - Talk to clients like business owners, not just an agent 10:18 - Before you start something new, do 10 times more of what already worked 10:54 - Your business becomes what you tolerate 📞 Contact Liam Directly: 📧 Email: liam@liamswords.com 📥 Free Download: 24-Year Real Estate Playbook Use the same stats framework I use in my listing presentations to build instant credibility with sellers. Download it here: https://bit.ly/4k5GRKy Disclaimer ⚠️: All opinions shared reflect Liam’s personal views. Nothing in this video should be taken as financial advice or as forming an agency relationship. Always speak with your trusted professional advisor before making any real estate or financial decisions.