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Although there is there is no magic pill to keeping your customers, proactive strategies to analyze the reasons causing customers churn and developing a strategy to combat them is pretty close. If you give them reasons to stay, such as fantastic customer service, and no reason to leave, you will likely keep your customers. But if you don’t know why customers are leaving, you can’t take steps to prevent it. In the relentless battle to keep customers, we finally now have the essential tools to understand, anticipate and proactively address churn with far-reaching benefits such as gaining a competitive advantage, fostering customer loyalty, conserving resources and revenue, which can then be reinvested into the growth and innovation of your business, paving the way for a successful future.